Coffee Drinking Habits Essay

Kantar Medias Global TGI research (www. globaltgi. com) has explored coffee berry consumption in different countries, as branches of global coffee dramatics chains become a permanent fixture in take down the most far-flung corners of the world. Perhaps surprisingly for a nation in one case renowned for its tea- suping, consumers in Great Britain are some of the most probably to visit a cafe for their caffeine fix, report researchers. They share this touch with Italians and, among the eight countries analysed, are beaten only by people in Israel, where 75% of respondents visit coffee shops, reports Kantar.The research also reveals the ongoing controversy as to the virtues of nictitation versus filter coffee is alive and well. Whereas 86% of Italians drink proper coffee, only 6% of them will consider using instant. Israelis are the highest consumers of instant coffee at 80%, followed by Russians at 72%. Great Britain and Turkey scored low on the ground coffee scale, with 19% and 15% respectively. This research confirms in GB people tend to go to coffee shops for the real deal and are generally content with instant coffee at home, tell Kantar.Drinking coffee, whether at home or in a cafe, instant or filter, is a global pastime, said Tracy Allnutt, head of commercial development at Global TGI. Global TGI provides strike off owners with a flavour for how their marketing strategies should differ by country in order that they reflect the needs of the target market. The research is the first in a series of Factoids produced by Kantar Medias Global TGI. Scheduled bi-monthly and book binding topical issues, they will provide bite-size pieces of information for brand managers in in the midst of the more in-depth Dispatches reports undertaken by the company.