P.R FIELD

Remember proper referencing for anything taken from a source of any kind (book or Internet, CD, DVD, anything). Dazzle me with your knowledge. QUESTION 1 Read the short cases below, choose two of the three cases provided, then repartee the questions that follow for each case. morals case translate 1 Youve deep left a Job as an account supervisor at a public relations chest of drawers that specializes in social media and engine room clients to go to work in the public relations division of a leading smart phone manufacturer.You learned of the career opportunity a a few(prenominal) months after the agency you worked for had failed to win the smart phone alliance as a client. You were a member of the team that developed and toss the business and happen to have the agencys entire presentation on a arsenal flash drive. Your new boss asks you to propose strategies and tactics to bind the launch of a ground-breaking application. The fastest and easiest thing for you to do is to i mitate applicable portions of your previous employers proposal, including key messages for targeted markets, and present It to your new boss.What do you do? (Cited from APRS Ethics and Standards Case Study Series) Ethics case study 2 has asked you to indite a speech for the Chairman of the Board that will be delivered at an International Air Transport Association gathering in Geneva, Switzerland. Your diffused hopes to use the speech as a springboard to open sermon about the subsidiaries many airlines receive from governments in the countries where these carriers are based. Your clients position is that this creates inequitable competition and lowers the subsidized airlines standards of service, safety and security.Your deadline is immediate and you have the worst writers close up youve ever had in your life. Through some random electronic searches, you engender the perfect speech on Youth. It was delivered by a member of Panamas figure Assembly who opposed the governments g enerous subsidiaries of the countrys state-owned airline and was ousted with subtitles. You are ready to copy it and present it to your client because it is exactly what you have been directed to write. But youre uncomfortable because you know the speech will not be your own work.The deadline is immediate. What do you do? (Cited from APRS Ethics and Standards Case Study Series) Ethics case study 3 One of the biggest success stories in the technology sector has hired the large international public relations agency you work for to agree its interests in a fierce battle to retain market dominance. Your agency was hired because of its mistreated success in marketing communication and issues wariness for other technology companies. You were not involved in signing the business, but are excited to be on the account team.You learn that the issue is a larger, better established and even more successful technology company that is developing products to compete head-to-head with your new client. With your expertise in multiplication media, your task is to secure news reports and blobs about how poorly the competitors products run and the possible problems that they create because of incompatibility with the most common operating systems. The save basis o have to support allegations that the competitors products dont work is a few negative online reviews and print media reports.