Green Marketing

GREEN MARKETING Dr.Arti Gaur* *Asst. Professor, Deptt. Of Business Administration, CDLU, Sirsa. Email-gaur_aarti1977@yahoo.com. Sanjay Taneja** Deptt. Of Business Administration, CDLU, Sirsa.Email-taneja.sanjay1@gmail.com ___________________________________________________________ creep: putting surface market refers to the process of selling products and/or services found on their environmental benefits. Such a product or service may be environmentally favourable in itself or produced and/or packaged in an environmentally friendly charge.The American merchandising Association (AMA) held the initial workshop on Ecological Marketing in 1975. The proceeding of this workshop resulted in one of the first books on immature trade authorise Ecological Marketing. Green merchandising is defined as Green or Environmental Marketing consists of all activities intentional to generate and facilitate any exchanges intend to satisfy homosexual needs or wants, such that the gaie ty of these needs and wants occurs, with minimum detrimental impact on the inwrought environment. Many firms argon beginning to realize that they are members of the wider biotic community and therefore essential behave in an environmentally responsible fashion..

So green marketing is alike a way of looking at how marketing activities can make the shell use of these limited resources darn meeting corporate objectives. the environmental protection and green manipulation emerge, the public have come to about the health and environmental protection issues in our residences. This clause covers terms and concep ts of green marketing, shortly discuss why ! qualifying green is important and overly examine some of the tenableness that organizations are adopting a green marketing philosophy. These days, only marketing doesnt seem to be works as well as it has in the past. For sustainability and growth a marketer has to consider innovative environment friendly trends .It also focuses some of the opportunities and challenges in green marketing.If you want to get a full essay, order it on our website: OrderCustomPaper.com

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