collective Social responsibility in advertising. incorporate social responsibility is one of the most important things that companies must perform. Corporate social responsibility is a commitment that companies have with their costumers in which they respect and make good things for the liquidaters that, basically, made the company successful. On this essay I will analyze three companies: Kellogs ( mete out Flakes), go down and Corona. 1. Kellogs (Frosted Flakes). Since the beginning of its advertising, Kellogs has used a bus of advertising in companionship to manipulate the kids. We can send off this in commercials much(prenominal) as the ones presented in the Frosted Flakes, in which the kids that consume Frosted Flakes be supposed to develop improbable megascopic abilities; excessively Frosted Flakes promotes to have a lot of nutrients on their products unless it is not that way. On its official page Frosted Flakes promotes doing delegate and gi ves the kids tips for corresponding football. Also Frosted Flakes here in Mexico started a thrust in 2009 called Zu-k-City in which it organized and motivated the kids to be football.
These kinds of things are good, only theres no set orientation justification for Frosted Flakes to manipulate the kids, which have in truth subaltern criteria when shopping, to buy their products which are supposed to give them incredible physical abilities. 2. plunk. Dove has shown that cares for the women and not only for creating new consumers. The campaignforreal smasher has promoted the increase of self-asse rtion in women telling them on its campaign ! that the real beauty is not presented in the models, actresses, singers, etc. but in every(prenominal) woman. On the Doves webpage we can play that it has taken actions in nightclub to help women that have first base self-esteem. Dove has created a fund for helping them in which they ask round programs and courses that are supposed to help them with and also Dove has created an online store in which woman talk to each other in order to communicate...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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