Case Nivea

1) The management decision problem of Nivea in U.S. market place is that the touch is not as strong as it is in other(a) parts of the world. 2) The marketing interrogation problem is that the U.S. market poses galore(postnominal) obstacles because it is the largest and well-nigh dynamic market in the world. 3) A descriptive look into design should be adopted by Nivea because it need to call market characteristics and function and to understand the preferences of American consumers for skin fear products. 4) The role of soft research in apprehensiveness the preferences of U.S. market for skin sustainment products is to gain a qualitative collar of the underlying reasons and motivations of the American consumers, and a direct qualitative research should be used. 5) Nivea should conduct the electronic tack togethers such as e-mail and internet interviews to understand the preferences of American consumers for skin care products, because electronic methods is the fastest method of obtaining data from large adult male activity of respondents and also its the lowest cost for large sample. some other method that could be conducted is personal methods through in al-Qaida interviews, core intercept or CAPI.

6) Likert scale: Nivea sells a roomy cast of products a- strongly take issue b-disagree c-neither agree or disagree d-agree e-strongly agree semantic differential scale: measuring preferences knock-down(a) :_:_:_:_:_:_:_: weak dominating :_:_:_:_:_:_:_: submissive self-conscious :_:_:_:_:_:_:_: comfortable quick ! :_:_:_:_:_:_:_: calm Staple scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1 high prize poor service -1 -1...If you involve to get a full essay, order it on our website: OrderCustomPaper.com

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